When in the presence of certain individuals I always revert into student mode. As I’m guaranteed to digest a new jewel to assist me in business as well as life. My close friend Mr. David Bullock with over a 150 million in sales and rated in the Top 100 Most Influential Marketers in the WORLD, falls into that category (Please review the list of all heavyweights: #1 on the list is Mark Zuckerberg founder of Facebook).
In between his busy schedule Mr. Bullock, my guest blog post, has agreed to share some of his wisdom. Sometimes it’s the simpliest story that resonates the most.
ENTER DAVID BULLOCK:
Do you remember when you were smaller and you had to stand on a step stool to reach into the kitchen cabinets? If you can remember that idea of standing on one thing to get to another then you will enjoy this post.
Just last week, I attended a local leadership conference. During one of the sessions, we were given an assignment. Follow me, as there is a huge lesson here for business…
Here’s the setup for this assignment.
1. We are going to give you an object.
2. We want you to go into town and trade and barter your item.
3. We want you to bring back the biggest, most valuable thing that you can exchange for your item.
4. Finally, you will be judged for your creativity.
Items that were passed out: Pen, wooden pencil, paper clip, silly band, a gum drop.
You get the idea that the items that were passed out have no value until the holder of the item gives it value, forms the words and takes action.
And, there was a 2hr. time limit.
So you had to go from nothing to something in two hours. I loved this because this whole exercise really got me to think about business and how you can create value with words and action alone.
What came back after the two hours:
1. A complete living room set that included: sofa, chairs with coffee table and vase.
2. Two kayaks
3. A vacuum clearer.
4. Keys to a truck and use for two hours.
5. A golf cart
6. USD$2000 donated to a non profit (real money folks)
7. A children’s book and a USD$250 legal consultation voucher.
And the one that took the cake: The paper clip was traded for the Mayor of the small town where we were having this retreat. I mean the mayor was sitting in our class and spoke to us for several minutes just because the request was made.
This proves to me that you can go from nothing (and I mean nothing) to something just by:
- Creating value
- Making the request
- And taking action.
This,to me, was the ultimate example of leverage.
Now how does this apply to your business? You might ask…
You can’t begin to create value in your business, if you are stuck in your own thinking and can’t see opportunity and leverage.
Just last night I was speaking with one of my student/clients and I noticed that I could take a piece of information in the form of a report and trade it up to a $5000 consulting assignment. Whereas this student had the very same software and could generate the same report but could spin his wheels for years and never see a dime.
Same report leveraged and packaged the right way to the right audience is a gold mine.
I had a moment of clarity today.
Today, I am clear that this knowledge of building on value is the SCIENCE OF LEVERAGE.